Tell everyone you know about your business; talk it up among friends, at parties, in line at the Grocery Store and through your family. Ensure that you connect and partner with all the hospitals and other emergency and care organizations in the localities you provide your services. Arrange meetings with local health and community care professionals, such as hospital discharge planners, social workers and medical center staff, who may refer clients to you. Trust in your brand is important, from both a clients perspective but also carers. In the event a problem occurs after normal office hours, on holidays or on weekends, an on-call nurse is available for assistance with problem Get a complete view of your caregivers’ schedules when assigning clients and scheduling care. This pitch should be a short, two or three minute script that best describes your business and the quality of service you provide. Not only existing customers, but you will also receive a lot of leads from this channel as people begin to trust your business. Non-medical home health care involves assistance with daily living activities most commonly for senior citizens who wish to remain in their homes. Marketing events are useful for creating brand awareness. You can give away brochures and other personalized merchandise like T-shirts, Badges or even stickers for cars with your logo on them. A lot of issues plague seniors’ right from insurance coverage to veteran support. These organisations would not only give your business the needed publicity, but it will make people know that they can trust you. When doing business, people like to be able to pick and choose. As a new non-medical home care business owner, you need to be familiar with both the clinical and administrative aspects of your home care business. Don’t push your services too much but make sure your branding is visible on the banners placed. You should become a source of this authentic information. Decide on the structure for your organization. Types of non-medical care. Make the newsletter attractive and use a lot of infographics. Another workable way you can get clients for your non-medical home care business is to join local, state and national home care organizations. Your infographic should have eye catching design, be power packed with information and should not look too cluttered. Related businesses are not the only way you can get clients, in fact, the bulk of your clients can come from strategic partnerships. While you are volunteering at these events, endeavor to tell people about your business; in fact, you should make it a point to communicate through ongoing volunteer efforts that compassion and trust are the foundation of your agency. With an increased desire to age in place, more and more services are being delivered straight to the home. With an aging population, the need for non-medical home care businesses will certainly rise in the future. You can also be a guest speaker at assisted living facilities, nursing or rehab facilities to meet residents that may be in need of additional personal and supportive care services not already provided. Again, you need to establish mutual beneficial relationships with your competitors by both agreeing to refer clients to one another when an agency is unable to provide requested services. Carers are your front line team, the ones actually doing the important work in the community. There are certain standard procedures that you need to keep in your business so that your operations run smoothly. Send clients feedback forms shortly after they first sign on with your company. Ensure the content is catchy and communicates the message correctly. Licensing requirements are more strict for home health care aides than they are for personal care service providers, and your staff would need to be licensed in their medical fields. People won’t refer potential clients to you unless they can trust that you will take good care of them. You can use your caregivers as a means of sourcing referrals for your business. Set up a feedback system and monitor your caregivers closely to ensure your clients consistently receive top-quality care. Associate your business with these causes and become an advocate. They are in the best position to learn about new opportunities in the marketplace. Today there are several apps as well which list all convenience services together on one platform, make sure you make the best use of them. During your business’ initial months under your temporary Georgia home health care license, call us for assistance and personalized consultations. Most private non-medical care providers are hired by the spouse or adult child when clients are not ready to move to an assisted living facility or prefer home care as a more affordable alternative to a care facility. They can provide you an unlimited source of clients. Copyright © 2021 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. Like other service businesses, your home care service business will thrive with referrals and word of mouth marketing. How Much Money Do Home Health Care Agencies Make Monthly, How to Start a Senior Citizen Assistance Business in 20 Steps, 20 ideas on How to Market to Doctors and Ask for Referral, 27 Smart Tips on How to Grow your Home Health Care Business, How to Get License for a Home Health Care Business, Assisted Living Vs Home Care Vs Nursing Home Business, 50 Best Elderly Care Business ideas for 2021, Starting a Home Healthcare Agency – Sample Business Plan Template, How to Start a Senior Home Care Business in 19 Steps, Writing a Senior Home Care Business Plan [Sample Template], 7 Best Types of SBA Loan and Their Pros & Cons, How to Become a Fundraising Consultant in 4 Steps. Get a sponsorship deal where you can display your brand logo as well as banners at the event, along with press coverage. By being able to succinctly describe your company, you can deliver a sales pitch anywhere and everywhere. She also has a background in journalism with years of experience in business research, freelance writing and copy editing. This will help you draw in new clients, but still allow you to make money. You can get a lot of footfalls and generate new leads for your home care services business. Suddenly, the costs to start a home care business have just ballooned! You can always come back to your website and improve it and edit it as needed, but in order to get clients for your home healthcare business, you’ll need a website to represent your company. Require hospitalization, most seniors are associated with hospitals where they visit for regular health checkups other... And provide you an unlimited source of referral for your business for ad... Like other service businesses, your home care being able to pick and choose appreciate your cooperation and you. Put out content that is relevant to your clients speech for your in! 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