The use of cool gradients gives the website character without taking away from the most important content. It’s slimmer than a typical wallet. Examples such as this one, posted by Stripe designer Tyler Thompson, would be difficult to decipher at the best of times. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. 1. These sites use graphics and text to allow users to … The page features a slider that lets you adjust how many cards are in the wallet. Even a 600-page publication will become a handy reference tool. Digital Social media. Deloitte | Will You Fit Into Deloitte? Share this publication Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. This Sony website is an awesome example of parallax design. For some, the idea of buying a luxury product online is just a no-go. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. You want in? Requirements gathering stage … Another feature offered by Burberry is product recommendations. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Swiss start-up Bruggler allows you to create your custom watch in their beautifully designed interface. Leave your email and we will delight you with a monthly summary of the industry's finest Customer And boy did they do a fantastic job of visualizing this! at any time. You just want to keep  scrolling! Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Get more orders with your online catalog Large companies around the world are trying to compensate for this online limitation by providing interactive product pages. Interactive advertising is also a growing sector. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. It’s open for business 24/7 and lets people shop from the comfort of pretty much anywhere. Here are five examples of insanely effective and creative product description that you can use for inspiration! ; you can view, purchase and own practically anything in just a few clicks, all without having to leave your couch. APPS is a great interactive website created by VGNC company for liquor brands. Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. You may unsubscribe from these When you need to quickly show off a vast array of what you can accomplish with the PDF, there’s no easier way than in a… Along with reviews, Rent the Runway has detailed fit information about each of its products. In their Slim Your Wallet website, you can use a vertical slider to “add’ things to your wallet and get an accurate visual representation of the size. ). There’s a full detailed description of the bra, plus recommendations for women with particular breast shapes. We're dedicated to finding, researching and writing the industry's finest Customer Experience Take a look at some interactive product pages from several different companies: A unique selling point (USP) is something that sets a product apart from others in its category or niche. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. A couple of years ago, JetBlue Airlines came up with an interesting concept for its advertising: They wanted regular New Yorkers to steal their ads. Not Burberry. It presents its flagship products by... Brickfielder. The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. For more information, check out our privacy policy. The concept is highly interactive and maintains your attention perfectly. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Note: Many of the following examples overlap with each other. But the big drawback is shoppers can’t see or touch the products IRL. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. At the end, you can have your quote emailed or texted to you. Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. View example . This beautifully designed magazine Together from Ideal Standard showcases their latest products and features interviews with experts in the field. The product page also has a video of the pizza van in action, plus downloadable instructions for assembling the van. That sense of interactivity is missing online, but it’s not completely absent. We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. Is the Speed of your eCommerce Site Hurting Conversions? hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. Today, 40.2% of marketers say that infographics are the best visual format … Product Showcase. Welcome to the new @GetFeedback platform. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! The Happy Ending: Redeeming bad experiences. For that reason, some high-end designer labels still only sell their clothing in stores. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. Best interactive advertising examples. We all love the ease, comfort and perks that come with shopping online. Visit Humboldt. The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. Products VenturePact, a software development firm, had exhausted all inbound strategies while … It provides shoppers with a 360-degree view of an item, and helps them understand its features and benefits in depth. about our relevant content, products and services. Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. This Sony website is an awesome example of parallax design. The size guide asks people their height, weight, bra size, age, and fit preferences. about our relevant content, products, and services. Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. Additionally, the page features a video that describes how the Bellroy is put together, as well as a quick questionnaire to help people choose the best wallets for them. Bagaboo allows you to customize your stroller by selecting your desired colour and adding extra accessories. The brand isn’t just selling a trench coat — it’s selling a style. Apps. Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. No, really. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. Entertaining and engaging software that may resemble a digital world. It also lets people upload pictures of them wearing the clothing, so that other shoppers can see what it looks like on a real person. And here's the example of interactive content from Sainsbury's. The ‘360 Fit’ system is an interactive tool which helps users measure themselves and find the correct sized sports bra as accurately as it is possible online. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. It’s up to a brand to create interactive product pages for the items it sells. Examples of engaging interactive content, with tips and how to's for developing your own. Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … For instance, an interactive video ad can be a mobile playable ad on Facebook. You want in? Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. Browse through these examples to get a sense of various features in our most recent product release and see how this technology can work for your product or industry. This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. VenturePact. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. Experience content. That’s your chance to convince them that your product is the one they need. Games. This is aided by a … Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. Virtual Reality. Interactive Infographics. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. Interactive Floral Walls. To help women get the right fit, it doesn’t just ask them to measure themselves, like so many bra companies do. For example, a smart window that optimizes the light in a room with no user interface for … They seek to engage consumers or potential consumers in some sort of dialogue, and as such they may not seem like marketing at all at first. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. Most examples are online and don’t always take the form of standard ads. Beneath the slider are two photos: one of a standard wallet and one of a Bellroy. Online shopping does have its perks. Some of the ways that big brands are doing this is by giving the consumer the opportunity to explore the product in an interactive way, for example by offering customization or full 360 views. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Learn from great content with higher than average social shares. Whether the application is for sales, eLearning, experiential marketing, museum, trade show, reality TV or a game show, we can help guide you through the process and deliver a media solution that’s right on target. 12 Types of Interactive Media. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. © 2021 IZEA. Application software for mobile devices such as a weather app. They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. What’s the solution? Here are 7 examples of interactive advertising that highlight the power and success of using this type of marketing in your own strategy. communications at To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. APPS. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. An interactive product page! To do that, the brand has put together a gallery of images and videos of the coat, both on a model and against a plain backdrop. Surprise the audience with interactive features, rich visuals, and smart design, and then track their activity as they open and read your pitch. We're committed to your privacy. Leave your email and we will delight you with a monthly summary. Usabilla uses the information you provide to us to contact you But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. Application Software. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. So as an ecommerce site, how do you bridge this gap? Another, more business-focused example would be this gamified … Using the campaign titled #NYCTakeoff, the brand placed more than 150 poster-sized vouchers in bus shelters all over the city complete with text encouraging the ad viewer to peel off the ad in exchange for one of many prizes, including round-trip flights, tickets for sporting events and free ice cream. For more information, check out our privacy policy. As stated by the company itself: “Bellroy exists to slim your wallet”. On the product pages themselves, there are multiple images of each bra, plus a 360-degree view of the bra. They send a newsletter to users, based on their viewed products, proposing to choose the color and size of clothes. Their... Bugaboo. A classic example of the scope of the product life cycle is the typewriter. A product or service that doesn't give you an opportunity to control it. content. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. A simple example of interactive marketing is insurance companies that offer free, instant quotes. When you’re selling anything online, you have one chance to grab the attention of a potential buyer. Even though it is not easy for designers to build or accomplish … 4 Examples of Interactive Advertising. This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. This can both create loyalty and harness individual networks to promote brand vi… Well Geox eliminates these doubts with their Amphibiox shoe range and interactive website. Usabilla uses the information you provide to us to contact you We're committed to your privacy. It then makes a recommendation based on purchases and returns made by people who fit a similar profile. You visit the site, fill in some information, and go to the next stage in the process. Download source files for free. We're dedicated to finding, researching and writing the industry's finest Customer Experience content. Have a look and let us know what you think! Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. The British luxury label (perhaps best known for its iconic trench coat) has mastered the art of an interactive product page, effectively convincing shoppers to drop $2,000 on a trench coat. Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. As you move the slider up and down, the thicknesses of the wallets change. any time. Bjorn Borg has a range of reflective products that are ideal for sporting at night. For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. Its USP? Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: In some instances, they can even give the products a try. Geox has combined narrated video with interactive elements, ingeniously conveying the competitive advantage of this shoe range: “perfect for any weather condition”. There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. Built for ag… Read Full Tweet >, Great customer experience programs work best when grounded in feedback collected throughout the journey.… Read Full Tweet >. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! The company then recommends particular styles to customers based on the results of that quiz. Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. Leave your email and we will delight you with a monthly summary. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). To help customers get the sizing right, it has an interactive size guide. You may unsubscribe from these communications The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 Therefore, subscribers interact with the product even before visiting the store website itself. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. The design is clean and intuitive and allows the consumer to quickly proceed to checkout. A clear “Buy Now” CTA pushes the consumer fast and easily to the next step of the funnel. - Terms of Service | Privacy Notice | California Privacy Notice, Recreating the experience of shopping in person, put together a gallery of images and videos, lets people upload pictures of them wearing the clothing, Product photos IRL (such as customer photos, or photos showing the product in action), Product demo (such as a video featuring the product), Full description of product and its options (colors, size range, etc. At least, it doesn’t have to be. Software designed as a tool for users such as a knowledge management platform. A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. The… Has detailed fit information about each of its products just that the most important content wallet one! 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