Bribery and corruption does not allow a level playing field and everyone but the corrupt few  loses – not just the public but for the nation as a whole. In Malaysia, we still have lots of ‘surat layang ‘ or anonymous complaints , and  things will change only with increasing  confidence in the work of the  commission. Successful convictions of the big cases will lead society to fall in line. Copyright © 2021 Elsevier B.V. or its licensors or contributors. 9. Has Malaysia fallen prey to this blurring of the lines? This article will outline some of the common ethical and legal issues in marketing. However, education policy makers are currently absorbed in addressing a number of pressing issues in the education system with respect to quality and standards as we benchmark ourselves to international standards like TIMSS and PISA tests. Education in  a wider sense can be obtained from a freer and more independent media which highlight transgressions, and subsequent effective investigations and convictions would have a long lasting effect on the population. 5. In addition, the post of the chief commissioner should be upgraded to be among the highest positions in the civil service. Thus, this paper aims at overviewing the evolution of ethics initiatives in the Malaysian public administration and some of the challenges it faced. How is corruption monitored in the private sector? It delivers the very latest best practices on finding high-paying clients and turning them into a regular paycheck. Ethical issues must be considered in all integrated marketing communication decisions. The authorities cannot make him disclose the location of the bombs by conventional methods. In the corrupted currents of this world, offence’s gilded hand may shove by justice, and oft is seen the wicked prize itself buys out the law.” (Hamlet act 3, scene 3). Companies sometimes pay bribes or rig bids to win public procurement contracts. It is based on extant literature and personal experiences and insights of the author about marketing practices in the region. 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With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. The opinions expressed are her own.). Perhaps businesses are so driven by bottom lines, bonus packages and executives on their recognition of status that the quest for ethics has gone to the back burners to rot, sometimes even couched as corporate social responsibility. Can there be convergence? Role of education and legislation –There are now discussions about having watchdogs, departments and legislations to ensure ethics. Analyzing Ethical Issues in Marketing Kari Bertrand MKT/554 November 11, 2013 Sandra Payne Analyzing Ethical Issues in Marketing There are three areas of ethical concerns for marketing flavored cigarettes. Poor air quality is also having a significant knock-on effect on the country’s tourist trade. Copyright © 2015 B Nguyen and C Rowley. Weeding out corruption in Malaysia – Malaysia’s score in Transparency International’s CPI improved from 60 in 2011 to 54 in 2012. You have built a strong brand based on trust. Extensive data allows businesses to choose the most optimal marketing … Once appointed by the Agong, the removal of the chief commissioner should  no longer fall under the purview of the executive but determined by an independent tribunal or body to ensure his/her effectiveness and independence. What is the role of leadership in instituting ethics? See other posts from our articles series on Ethics in Business: Ethics in Business: Perception of sleepwalking, Ethics in Business: Facing medical ethics head on in Malaysia, Ethics in Business: A take on business ethics in the US, Ethics in Business: Moving Islamic finance from conference rooms to humanity, Ethics in Business: Soul of ethics in the new Dubai, Ethics in Business: A conversation with Professor Tariq Ramadan, Ethics in Business: Where is the education for narcissistic leaders, Ethics in Business. Such news could potentially scare investors, so what should Malaysia do in highlighting soundness of ethics in its business environment? If the business and quotes of Henry Ford are to mean anything, he once said, “A business that makes nothing but money is a poor business”. 1. Can it be instituted? What did you have to do in ensuring trust is built in your brand? In it’s most basic form, socially responsible marketing is taking moral actions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. To be socially responsible is when the organization is concerned about people, society and environment with whom and where it conducts business. There is a limit to what markets can do in instituting sound ethics if large scale flagrant violations are not successfully prosecuted and convictions obtained, leading  to grand corruption and state capture. All rights reserved. Stronger enforcement and prosecution in the courts leading to convictions with stiff sentences will send the correct message that corruption does not pay. Ethics, in a broad sense of the word, is difficult to define. Ethical Issues In Malaysia Airlines. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, (Layton, 2010). From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge. Government-linked companies are often seen to be favoured. According to research, a lot of companies are unethically conducting their businesses. Each society will have it own unwritten code of behavior. 6. Furthermore, three quarters of these complaints result in investigations, and when asked whether the ICAC has their confidence, more than 90 per cent  of the public say they do. Tan Sri Yong Poh Kon’s views on business ethics in Malaysia. 4. Lately, the child pornography issues is quiet a concern in Malaysia, since in global, this is the major seriousness regarding ICT and humanity ethics. Data Collection and the Invasion of Privacy. Apolitical watchdog bodies – To be effective, these bodies must be apolitical. with a wide range of ethical issues relating to the marketing of products in the sector and the need for more consistent and effective regulation of the sector across national boundaries. The researcher should not product falsified or wrong project or research report. What must markets do in instituting sound ethics or is this an unattainable target? As to the UK-based investors issue mentioned where there seemed to be no action taken, it is of course publicity that Malaysia could do better without. Keyword: Ethical issues, Corruption, Malaysia, Public administration Such commitment to ethical business practices is translated into written codes of conduct or guidelines that determine how company employees should interact with external parties principally in the areas of procurement and sales. Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Instituting ethics – Much has been spoken of bankers and their work culture towards governance and their compensation/incentive packages. For over three decades, Tan Sri Yong has been associated closely with the Federation of Malaysian Manufacturers (FMM), and is currently its president. The integrity pact requires tenderers to formally agree to ethical practices, and if they are subsequently found to have violated such practices, they will need to agree to a forfeiture of the performance bond. The said companies do not take into account the opinion of the community at all in their activities. Support us now with a donation of your choosing. Can you realistically legislate ethics, or does ethics begin with the education system in a country? Given the improvements made by the judiciary and the courts, whereupon the targeted time for disposal of cases is 9 months instead of the many years previously, the truth should emerge in a matter of months. Whilst independent panels and boards have been established to oversee its operations, however, organisational/structural changes are required before it can be fully independent. Notably, there has been less focus on the ethical considerations of governance. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. Apart from education, I believe that professional watchdogs have a role to play in self-regulation of their profession, and citizen/community-based groups can also be powerful vehicles in ensuring ethical behaviour if they receive the support and mandate from the community/stakeholders they serve. The issue is that tax rules must be clearly spelt out, enabling businesses to comply easily with them and penalties for non-compliance must be punitive. In Singapore or Hong Kong, public auctions of government land are conducted routinely to ensure that the state is fully protected in getting the best value for the common good. several ethical issues such as plagiarism, hacking, viruses, data access rights, piracy, ergonomy and health issues amongst others were identified as possible ethical issues related to IT. Aspirations for Malaysia – What are your aspirations on what Malaysia could do more in strengthening ethics in business given today’s global market realities – of competition, fraud, piracy, high cost, unemployment, uncertain markets and political environments? [caption id="attachment_8222" align="alignleft" width="163"] By Firoz Abdul Hamid[/caption] In Hamlet, Shakespeare wrote “May one be pardon’d and retain the offence? The Mad Bomber 2 • A madman who has threatened to explode several bombs in crowded areas has been caught. PEMANDU, the government’s transformation unit, shared views on how Malaysia names and shames offenders. This some may argue has been one of the most discussed topics in Malaysia’s coffee shops in urban and rural areas, across the country and by all ethnic groups. One that can satisfy the expectations of your clientele. It identifies critical ethical principles relevant to the region from the perspective of Hinduism and Islam, two dominant religions. A good method to start is hiring and firing – the inability of MACC to hire and fire officers (this role is undertaken by the Public Services Department) affects its ability to perform and to sanction or promote its officers. This case study tries to analyse how Nestle Company has been conducting its daily operations and its involvement in unethical practices. Furthermore, the chapter presents important aspects of both consumers’ and firms’ decision-making processes, influencing ethical marketing. How did you institute ethics in how you run your business? In the 1MDB case highlighted, it appears that parcels of prime government land were not auctioned but transferred at prices that were below market value, hence public money was involved and the expectation is that disclosure is necessary. Any ambiguity in the tax rules that leave room for discretion in interpretation opens the door to corruption and must be avoided. MACC is still in the process of transforming itself from the Anti Corruption Agency (ACA) days. 7. A case in point is the recent article highlighted in a Malaysian local online media on the role of Khazanah and 1MDB. Malaysia did not contribute a lot to these matters worldwide but it is a huge concern to the Malaysian society. The 13th Malaysian general election which took place on May 5, 2013, was a referendum of sorts. Ethical values are situation specific and time oriented. Theories on ethical marketing are reviewed and extant research is presented. Tan Sri Yong Poh Kon is managing director of Royal Selangor International Sdn Bhd, manufacturer and exporter of pewter products. (2005: 17) have appropriately defined marketing ethics broadly as “the systematic study of how moral standards are applied to marketing decisions, behaviors and institutions.” Southeast Asian news and musings, weekly, sorta. One of the issues in marketing ethics is balancing the needs of customers with the needs of your business. It often takes a journalist to uncover something, but in some media houses (not specific to any country) it then becomes a management decision whether to be the first to uncover such stories. Despite many issues affecting ethical marketing campaigns in South East Asia, few studies have examined ethical marketing in Singapore, Malaysia and Thailand systematically. Your example of 1MDB is certainly one which would benefit from fuller disclosure. Many people around the world work to consider consumer ethics and make ethical consumer choices in their everyday lives.They do this in response to the troubling conditions that plague global supply chains and the human-made climate crisis.Approaching these issues from a sociological standpoint, we can see that our consumer choices matter because they have sweeping economic, … Nevertheless everyone must have an ethical base that applies to conduct in the business world and in personal life (Fam and Grohs, 2007; Carrigan et al., 2005; Dyers, 1982). Chief amongst them... Save my name, email, and website in this browser for the next time I comment. Ethics is applicable across all sectors and for that matter, all aspects of life. Exploring Computer Ethics Issues in Malaysia Volume XI, No. This would allow the chief commissioner to be independent of the highest levels of the executive. Instituting ethics – Much has been spoken of bankers and their work culture towards governance and their compensation/incentive packages. • Although what's wrong and what's right at the level of marketing activities is a subjective matter, a general set of guidelines/ principles is necessary to guide and communicate what intention the organization has in dealing with marketing matters. A company operating in these countries with this information will be able to take action and improve their reputation and goodwill (Xia et al., 2004) regarding ethical issues. We use cookies to help provide and enhance our service and tailor content and ads. The oft cited dictum that only change is constant in the marketing genre is an apposite one. The 13th Malaysian general election which took place on May 5, 2013, was a referendum of sorts. In such a scenario, where markets are artificially distorted, ethics could be compromised. Is Tesco ethical? The Freelance Writer’s Guide to Content Marketing is packed with practical, actionable advice. With whom does the heartbeat of a nation lie, Part 1, Ethics in Business: With whom does the heartbeat of a nation lie, Part 2. What drives ethics in any business? Incomplete reporting b. An ethical marketing process is a … My Weblog: In Hamlet, Shakespeare wrote “May one be pardon’d and retain the offence? In those instances, how does/or can media balance their own bottom line pressures versus “doing the right thing”? Specifically, the chapter examines the differences in issues addressed by ethical marketing campaigns and presents examples of both branding and ethical marketing cases and research in relation to this interesting and diversified region. Last year, Beijing issued two “red alerts” for pollution, the highest level warning which calls for emergency measures such as closing schools and restricting car use. Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012, aiming to restore their profitability on the premium sector, as to become the preferred premium carrier. An ethical marketing practice is one that makes honest claims. (Firoz Abdul Hamid is an Inside Investor contributor. What measures has Malaysia taken to protect foreign investors and investment? Using a country-branding framework, this chapter aims to enable readers to comprehend how firms organise and manage ethical marketing in Singapore, Malaysia and Thailand. The commitment of leadership of a company to ethics is important in setting the overall tone and environment for ethical business practices. This task force comprises 9 private sector members and 21 of the top civil servants of the country. For marketing efforts to remain with ethical limits; the prices of your offers must be equal to or less than the value they give the buyer. It is extremely important for a free media to play a role in highlighting cases of corruption. Such guidelines/codes of conduct would contain mandatory paragraphs that will be included in procurement project agreements stipulating codes of behaviour for vendors/suppliers and outline penalties, including forfeiture of performance bonds, agreement made void, etc., should subsequent violations of the code/corrupt practices emerge. Chief amongst them was corruption, or the lack of ingrained and notable outcomes in weeding out corruption in the public and private sector. If you travel to a foreign country and a scandal is breaking, you would see on TV, with investigative TV crews chasing down the hapless official who would be peppered with difficult questions which have to be answered. To ensure ethical behaviour in public procurement, it is necessary for vendors/tenderers to sign an integrity pact prior to the bidding and awarding of projects. In the corrupted currents of this world, offence’s gilded hand may shove by justice, and oft is seen the wicked prize itself buys out the law.” (Hamlet act 3, scene 3). Tan Sri Yong has served as a board member of Bank Negara Malaysia, a member of the National Economic Consultative Council and as a founding commissioner of the Malaysian Communications and Multimedia Commission. These basic issues have been solved partially using technological approaches, such as encryption technique, SSL, A much freer press and more liberal media licensing will also allow for better competition in presenting news which will, over time, lead to a more informed public that will not tolerate corruption as part of doing business. Ethical issues in marketing The importance of ethics in marketing is growing. Copyright © 2021 Investvine - Asia Business News. We have specifically informed our staff  that we do not entertain corrupt practices even if it costs us business. We investigate the company's ethics. In the Malaysian case, the watchdog bodies are mainly appointed from civil society and are not on the payroll of the government. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be full… Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. usta elektrikci Tan Sri Yong Poh Kon’s views on business ethics in Malaysia. 1, 2010 122 Issues in Information Systems Accuracy Scenario Misinformation has a way of fouling up people’s lives, especially when the party with the inaccurate information has an advantage in power and authority. Delivery Channels. In the past, the relationship has been based on the caveat "buyer beware." If the value is less than the cost, it’s unethical. Drawing from a country-branding perspective, the chapter examines several issues pertaining to physical, human capital, export, investment and FDI, culture and heritage, political, and social dimensions, and the new … Have they been effective in addressing corruption in the public and private sectors in Malaysia? Ethical marketing must be devoid of all forms of discrimination. Identify common ethical issues and their impact on individuals and organizations; Consider the following business situation: You’re a member of the marketing team for a B2B company that sells software to restaurants. It is a peculiar situation that in this country, through the licensing process, the mainstream media – press and TV – are owned by the political parties in the government. When public funds are involved, full transparency and accountability is required. Strong and effective enforcement, prosecution and conviction of the corrupt, without fear or favour, would be the best way to deter citizens of a country from engaging in  corrupt practices. https://doi.org/10.1016/B978-0-08-100097-7.00003-9. Demeaning references to races, age, sex, or religion. Some seek to influence political decision-making illicitly. As can be seen in the links above, there is much disquiet regarding the lack of transparency in the operations of 1MDB as evidenced in the various articles that have appeared in the alternative media. On the back on these queries I interviewed Tan Sri Yong Poh Kon, Managing Director of Royal Selangor International Sdn Bhd, who continues to advise the government of Malaysia in very prominent capacities on this proverbial topic of ethics in Malaysia. Learning Objectives. In addition, the fact that the prosecuting officers are seconded by the attorney general’s chambers (to where  they will  have  to  return for their career prospects), is another factor which affects the  true independence of the MACC. Published by Elsevier Ltd. All rights reserved. Forfeiture of performance bonds would be frowned upon by shareholders or stakeholders and should instil the discipline required for businesses to compete based on merit. With the ongoing improvements highlighted earlier it should be more effective. 2. How does one balance between pressures of bottom-line, shareholder and stakeholder expectation with ethics in business? From sales of live turtles in China to the treatment of suppliers, the company has been the target of many campaigns over its approach to business. Foreign investors – You co-chair the government taskforce for Ease of Doing Business (PEMUDAH). One of the first things that PEMUDAH highlighted in 2007 was that corruption had to be addressed. What is blocking the tubes in the fight to eradicate corruption? Other ICT issue that is serious to the Malaysian government is the piracy issues. The lack of information to the public is among the reasons why corruption continues and education of the masses is not happening at the rate that it should. Investvine has been a consistent voice in ASEAN news for more than a decade. Together with the Institute Integrity Malaysia we recommended that the ACA be made independent. The sad truth is, ethical fashion still needs a really great marketing campaign behind it in order to become the buzzword brands behind the movement want it to be. Product safety issues Before considering the marketing of these products, there is a significant problem with product safety. In their quest of development (or even to keep up with the developed countries) on the back of significant GDP numbers, are emerging and high growth markets responding too slow to weeding out corruption? Incomplete Reporting May not disclose potentially damaging information about the product Leaving uninformed about undesirable features or characteristics of the product May hide or omit negative information or may avoid reporting situational details that are necess… There are companies that conceal these acts under pseudo subsidiaries. This cuts across industries and sectors. Or is culture impeding these countries from doing so? Ethical issues in marketing have been discussed for over half a century now, which has led to a vast array of literature.Due to this diverse character, Murphy et al. In 2007, he was appointed by the prime minister to be the co-chair of PEMUDAH, the Task Force to Facilitate Business, together with the Chief Secretary of Malaysia. China’s heavy pollution has been well documented. Are the roles of watchdog bodies clear and are media being selective in highlighting the stories on ethics? It is a credit to the government that it took the brave step of appointing the chairman of the Malaysian branch of Transparency International, Datuk Paul Low to the cabinet. This would make the payment of taxes to be spread out evenly amongst the proper taxable persons. This chapter discusses ethical marketing issues in India, Pakistan and Bangladesh. What is the role of media and citizen journalism can play in instituting ethics in business? Nonetheless, it has been noted that limited studies have explored corporate governance outside the confines of legal perspective. , where markets are artificially distorted, ethics could be compromised the should! Into account the opinion of the executive message that corruption had to be by. Prosecuting officers from the Anti corruption Agency ( ACA ) days s guide to content marketing is packed practical... – the argument against these funds is that businesses should not product falsified or wrong project or report... 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Will send the correct message that corruption had to be effective, these bodies be... Business ( PEMUDAH ) it conducts business highlighted earlier it should be more.. Corruption in the public and private sectors taken them seriously turning them into a paycheck... Has Malaysia taken to protect foreign investors and investment doing ethical issues in marketing that has been practiced in malaysia they can on but... Marketing genre is an apposite one interpretation opens the door to corruption and must avoided... Be socially responsible is when the organization is concerned about people, society and environment ethical. Fallen prey to this blurring of the bombs by conventional methods to,... Fight to eradicate corruption in an age of reduced advertising and biased journalism people die... Bombs in crowded areas has been spoken of bankers and their compensation/incentive packages ethics throughout your business help of 1! 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